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Resume

Work
Experience

2025 - Present

Digital Lead & Engagement Specialist

Managed digital communications and social media presence across multiple platforms, ensuring consistent brand visibility and audience engagement. Improved posting consistency by 100% through structured weekly content planning and increased engagement and views by 50–80% through optimized content strategies. Supported the execution of campaigns, internal announcements, events, and administrative operations while also contributing to graphic design and video editing to enhance overall content quality and visual storytelling.

2023 - 2024

Social Media Specialist

Executed content strategies that increased engagement by 40%, strengthening overall brand visibility and audience interaction. Created high-quality visuals, reels, and carousels to enhance brand identity and storytelling consistency. Managed content scheduling, performance reporting, competitor analysis, and KPI tracking to guide data-driven decisions. Also handled graphic design and video editing to support cohesive and engaging digital content across platforms.

2025 - Present

Founder & Social Media Strategist

Founded The Echo Social, a social media strategy brand serving startups, creators, and organizations. Developed and executed content strategies across Instagram, TikTok, and LinkedIn, driving 20–60% engagement growth. Built structured systems for content calendars, scheduling, analytics, and reporting to improve workflow efficiency and consistency. Managed and coordinated a team of 5–10 interns and volunteers, improving overall team productivity by 40%.

Education

2018 - 2022

Arthur Jarvis University | Bachelor's Degree

BSc Accounting & Finance

Certifications

2024

Blender Animation Course – YAPPI

2024

Google Digital Marketing & E-commerce Certificate

2024

AI Augmented Professional Development – ALX Africa

2025

Meta Social Media Marketing Professional Certificate

2025

HubSpot Social Media Marketing Certification

Skills
& Expertise

  • Strategy & Marketing: Social media strategy, campaign planning, branding, audience research, content positioning, marketing strategy development, analytics, KPI tracking, competitor analysis, digital marketing strategy.

  • Content & Creative: Content creation, copywriting, content ideation, graphic design, video editing, visual storytelling, carousel design, reel production, content repurposing, creative direction

  • Growth & Management: Engagement strategy, community management, content scheduling, social media management, audience growth strategies, inbox/DM management, workflow coordination, team collaboration, content calendar management

Tools

  • Canva

  • CapCut

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Premiere Pro

  • Adobe After Effects

  • Notion

  • Google Docs

  • Google Sheets

  • Google Drive

  • Mailchimp

  • Instagram Insights

  • TikTok Analytics

  • LinkedIn Analytics

  • Meta Business Suite

  • Trello

  • Slack

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