Resume
Work
Experience
2025 - Present
Digital Lead & Engagement Specialist
Managed digital communications and social media presence across multiple platforms, ensuring consistent brand visibility and audience engagement. Improved posting consistency by 100% through structured weekly content planning and increased engagement and views by 50–80% through optimized content strategies. Supported the execution of campaigns, internal announcements, events, and administrative operations while also contributing to graphic design and video editing to enhance overall content quality and visual storytelling.
2023 - 2024
Social Media Specialist
Executed content strategies that increased engagement by 40%, strengthening overall brand visibility and audience interaction. Created high-quality visuals, reels, and carousels to enhance brand identity and storytelling consistency. Managed content scheduling, performance reporting, competitor analysis, and KPI tracking to guide data-driven decisions. Also handled graphic design and video editing to support cohesive and engaging digital content across platforms.
2025 - Present
Founder & Social Media Strategist
Founded The Echo Social, a social media strategy brand serving startups, creators, and organizations. Developed and executed content strategies across Instagram, TikTok, and LinkedIn, driving 20–60% engagement growth. Built structured systems for content calendars, scheduling, analytics, and reporting to improve workflow efficiency and consistency. Managed and coordinated a team of 5–10 interns and volunteers, improving overall team productivity by 40%.
Education
2018 - 2022
Arthur Jarvis University | Bachelor's Degree
BSc Accounting & Finance
Certifications
2024
Blender Animation Course – YAPPI
2024
Google Digital Marketing & E-commerce Certificate
2024
AI Augmented Professional Development – ALX Africa
2025
Meta Social Media Marketing Professional Certificate
2025
HubSpot Social Media Marketing Certification
Skills
& Expertise
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Strategy & Marketing: Social media strategy, campaign planning, branding, audience research, content positioning, marketing strategy development, analytics, KPI tracking, competitor analysis, digital marketing strategy.
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Content & Creative: Content creation, copywriting, content ideation, graphic design, video editing, visual storytelling, carousel design, reel production, content repurposing, creative direction
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Growth & Management: Engagement strategy, community management, content scheduling, social media management, audience growth strategies, inbox/DM management, workflow coordination, team collaboration, content calendar management
Tools
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Canva
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CapCut
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Adobe Photoshop
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Adobe Illustrator
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Adobe Premiere Pro
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Adobe After Effects
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Notion
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Google Docs
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Google Sheets
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Google Drive
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Mailchimp
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Instagram Insights
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TikTok Analytics
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LinkedIn Analytics
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Meta Business Suite
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Trello
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Slack